An Insider Reviews The Market America Business And The Market America Business Plan (Part 1 of 2)

If you’re a spiritual person or someone that’s read about universal principles, Metaphysics or follow the teachings of Dr. Wayne Dyer… you’ll understand what he is alluding to when he says, “Thoughts become things.” As for JR and Loren Ridigner, the founders of Market America (MA), their thoughts were gigantic!

When starting the Market America Business and formulating the Market America business plan, JR wanted to correct many of the flaws with traditional business, network marketing and MLM. Because “what is working now” will be evolve, JR realized that there has been substantial time to sift through the numbers, trends and conventional business building tactics, which left him to lead this paradigm shift.

When constructing the MA business plan, JR’s concerns were vast, but he felt that every company designed their company’s blueprint around unrealistic expectations for what people were actually doing. Did you realize that statistics provided from the direct selling industry indicate that the average company distributor can effectively work and manage with 2.8 distribution channels?

Right then-in-there is a major mishap for most companies. Can you see how MLM companies that require you to build 5 distribution channels (legs) are setting you up for massive failure from the get-go?

JR off-set this variable by making the MA business plan and compensation model centered on a vertical structure. Although binary marketing has become increasingly popular over the years, the Market America business is classified as offering a binomial expansion program (not just a binary layout).

This unique positioning sees a Market America UnFranchise┬« owner needing to only build 2 distribution channels like any binary program, but there are some dramatic differences from Market America and other Binary type compensation plans. I’m going to share A MOST REVOLUTIONARY tweak that no other compensation plan in any industry can offer you. I did just say any industry by-the-way!

The tweak is that many people say that the MA business plan is capped. First off, if somebody says this… run as fast as you can. They are trying to sell you their reality because this is simply 100% false. If you want to understand both the math and logic of the pay plan and structural model, ask a qualified Market America UnFranchise┬« insider because they know the fancies that exist.

Truth be told, they know how MA works and how MA is constructed to off-set the woes of horizontal marketing. Horizontal marketing is how EVERY OTHER BUSINESS MODEL operates. This concept of horizontal marketing is simple to understand. If you owned a mom-and-pop business and wanted to open up location #2, would location #2 help location #1 in any way? No… they compete!

And if you owned a business that had various sales people working in a “team”, would sales person #1 help sales person #2 in any way? No… they also compete. I’ll provide anecdotal evidence. If you owned a real estate, financial brokerage or personal training studio, would the production of sales person #1, #2, #3, #4 or even sales person #100 help anybody else in any way? No… there is no financial synergy.

And finally, I’ll use a last and more elaborate example. If you owned a chain of franchises, would location #1 benefit #2 in any way? No… once again, they’re in completion and share no synergy in any way.

In fact, location #2 would cannibalize and compartmentalize every facet of location #1. Whether it the overhead or carrying costs… the sales and over-riding revenue of each independent location does not better the bottom line of the other in any way. People don’t realize what they are getting into in business.

And the worst of all of these models is multi-level marketing (MLM) because it compounds the negative effects of horizontal marketing. Although I’m a fan of the industry, company reps need to wake up and get educated because after the up-front recruiting bonuses, they’ve bought into a roller-coaster ride.

Thrive in This Economy – Smart Money and Marketing Changes to Make Now

Worried the economy will hurt your business opportunities? There’s truly no need to feel powerless or like a victim just because things appear different than they did before. Certainly, for some, this has been a tough time. But for most of us, the opportunity to succeed in our business is as great now as ever. All you need is to know is how to do the right things right.

How can I be so certain? Because I’m experiencing the best year ever, this on top of last year, which until now had been our best year. Not only that, I’m witnessing my clients have their best year ever, too. In fact, every week, I receive emails from members of our coaching programs, reporting in a new business opportunity that’s come their way, “woo-hoo’ing” getting a new client or celebrating successfully raising their fees.

But rather than keep what we’re doing to achieve these kinds of results a secret, I prefer to share a few tips with you as to exactly what we’re doing that’s working in this economy.

Tip #1 Offer Creative Payment Plans

What’s new and working brilliantly is to offer a sweet incentive for your clients to pay in full in exchange for a significant discount on their total package investment. Don’t be surprised if you find more than half of your clients taking you up on this option. Clients love the savings and you’ll love how much this strategy will increase your cash flow. Plus, this strategy helps guarantee your client’s commitment to working with you.

Tip #2 Look For Collaborations To Leverage Your Opportunities

Just like peanut butter loves jelly there’s tremendous opportunity in collaborating on a program, product or service with someone else who has something you need to give your business a boost. I recommend choosing someone with a bigger list, greater name recognition or the ability to market effectively. Women are natural collaborators so this idea often flows easily.

And don’t worry if you don’t think you “have anything of value to give.” You’ll be surprised at how often other women want to team up on a project instead of slogging it out on their own. So, think of someone you’d love to collaborate with then reach out via email or telephone and see what you can create together.

Tip #3 Offer A High End Service…Now!

What people want more than ever is personalized time and attention. They intuitively know that if they get focused help or preferential treatment they’ll solve their problem faster and easier. People don’t have time to waste so they’re willing to invest in solutions that promise accelerated results. Think “magic pill” here rather than “all things take time.”

Besides, there is always twenty percent of your database who want, prefer and will pay for higher-end services. If you’re not offering this option to them, you’re throwing money and the opportunity to help someone out the window.

Keep in mind that what you think is high-end probably does not live up to what your clients think is high-end. So, make your high-end package elite, exclusive, and charge appropriately for this level of privilege. You’ll make that twenty percent very happy!

Tip #4 Design Your Business On The Multiple Streams Of Income Model

A big reason why my business and my clients’ businesses are thriving is because I help them design a variety of programs, products and services, all focused on a core, central theme. This strategy practically guarantees a recession-proof business because you’re not at the mercy of any one stream of income.

By Being Smart About Your Business Now You Create Success For Years To Come

Good business design and ideas will always succeed, no matter what the economy. So, rather than wring your hands the next time you read about a downturn, you can feel good, knowing you know how to do the “right things right!”